When you need a multiblog system where each blogger may need their own blog that looks completely different from any other, wordpress Multi users (WPMU) may come in handy. At SocialTract.com they chose that setup and when they asked me to help with the process I couldn’t think twice about it. First off, it required various themes to be designed, that can be customized to look different from blog to blog. So, while blog A may have a black ground Blog B may require a red one or purple. The easiest way to achieve this is by using wordpress custom fields or setting up options in the backend of the blogging software. I combined both!

The amazing fact about wordpress is that it allows you to set a number different themes  each of which can then  be customized individually to give a totally different  look. A simple example to illustrate that would be http://demo.socialtract.com VS http://jandemo.socialtract.com/ Notice they use the same theme  but look almost different  from every aspect ranging from  background color to navigation  buttons!